The Dubai Expat Diaries

There has been a shift in the marketing strategy used by hotels in the region, with more and more hotels turning to the popular social networking sites such as twitter and facebook to attract more guests.

According to a recent survey, a third of twitter users from the Middle East and North Africa region had purchased a product or service based on recommendations by fellow “tweeters”. This goes to the show the huge potential these sites have for hoteliers looking to promote a brand within a large segment of the population - that too for free.

To read more about this survey, click here.

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